#OUTBANK LINK TV#
To do so, Verivox has to two major marketing channels, TV and search advertising. who has the biggest marketing budget to reach the most consumers. Whereas one could argue that there are „innovation-based“ differences between Verivox and CHECK24, from a consumer perspective, the main differentiator is „distribution“, i.e. The other reason why Verivox acquired Outbank was to increase usage of their comparison platform by becoming less dependent on Google and TV-advertising. Verivox’s reasons for acquisitions: additional marketing channel Thus, by acquiring similar products as CHECK24, Verivox is trying to catch up with CHECK24. Verivox, founded in 1999, had 8 Million users and about €62 Million in revenues. In 2015 CHECK24, founded in 1999, accumulated revenues at around €500 Million and a total customer base of 15 Million users. CHECK24 outperforms Verivox on both, revenue and users. Whereas this was often quoted as an attack on FinTechs (amongst others Clark, WeltSparen, and Outbank), it also threatened to put Verivox under pressure.
![outbank link outbank link](https://www.suspension.com/prodimages/moog/moog-k750049/moog-k750049-large-2.jpg)
Among them a contract management tool, a multi-banking feature and an expansion of their comparisons into fixed-term deposits. In May, Capital ( news in German) reported that CHECK24, one of Verivox’s biggest competitors, will be offering several „FinTech products“. Verivox’s reasons for acquisitions: response to CHECK24
![outbank link outbank link](https://pbs.twimg.com/media/DCHnbGgWsAAIjJ5.png)
Finally, through that acquisition, they might, in fact, be responding to FinTechs instead of attacking them. Furthermore, when considering that Outbank is layered atop Verivox, I am arguing that Outbank might be an additional marketing channel (to TV and search) and thus more important to Verivox than Verivox to Outbank. Looking at CHECK24’s - their primary competitor - recent moves, probably the most obvious reason is that Verivox made the acquisitions as a response to CHECK24. Verivox’s reasons for acquisitions: response to CHECK24, additional marketing channel, and response to FinTechs/InsurTechs For starters, why they made that acquisition. Economy customers will be able to purchase meals, snacks and beverages from a dedicated servery in the Shearers Rest carriage but will need to return to their allocated seat to consume.In November, the comparison portal Verivox acquired Outbank, a personal finance manager (PFM) who temporarily filed for bankruptcy and aboalarm, a contract cancellation tool ( Link to Outbank’s German press release, Link to Verivox’s German press release). An alternative temporary Tuckerbox Restaurant carriage has been provided for Single and Twin Sleeper customers use. Our Shearers Rest lounge has now returned to service and is available to Single and Twin Sleeper customers. Please note: The Tuckerbox Restaurant and Economy Single Sleeper carriages are currently out of service for maintenance and may not be available for your selected travel dates.
![outbank link outbank link](https://i.ebayimg.com/images/g/6MoAAOSwhwpdY3vz/s-l400.jpg)
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